It’s not often you hear of a new startup that’s building something in America, especially watches…in Detroit. Shinola is going for American watchmaking with their line of pretty handsome watches. As a fan of people going against the grain and trying something bat-shit crazy, they’re going for it in a pretty big way. They’re building their own movements with Swiss parts and really going for it.

The Verge did a nice piece on Shinola’s Detroit factory, check it out.